You Should Get Out Once In A While
As the value of traditional advertising media is eclipsed by new entertainment technologies and as media becomes more and more fragmented, advertisers are seeking innovative formats and targeted delivery methods to better reach and engage consumers.
Consider that:
- 46% of all shoppers recall hearing an At-Retail Audio ad, compared with only 22% recalling in-store signage
- Some 70% of purchase decisions are made within the retail establishment*
- 41% of consumers have made a purchase based on an announcement heard while they are in the store†
- 37% of consumers purchased a different brand than they planned to based on an announcement they heard in the store†
- 63% of all moviegoers, and 74% of teen moviegoers, do not mind watching advertisements prior to the start of a movie‡
In-store advertising can be one of the fastest and simplest ways to not only reach consumers, but more importantly, influence their buying decisions. They are in the store, cash in hand, ready to make a purchase. What better time to talk to them about your product or give them a chance to listen to your newest artist, or hear your unique brand identity over and over again.
Our Advertiser Solutions staff members have been recognized as some of the top talent in the media and broadcasting industries. Together, they have experience in radio, cable TV, media research, traditional and alternative out-of-home media, digital solutions, place-based media in retail locations, and branding and marketing. They have won a number of industry accolades and understand the media metrics it takes to run a successful advertising campaign. In short, we speak your lingo—whatever it is. And if you really speak a foreign language and are looking to advertise in it, we have translators and voice talent to do that, too.
Want to speak to hard-to-reach demographics, We are actively pursuing venues that can deliver creative programming, content and messaging solutions to reach:
18-24 Year Olds
Women
Hispanics
African Americans
DMI crafts unique music, messaging, and video programs that enhance your brand and commercial environments and, in turn, positively affect your customers’ shopping experience.
We target consumers "Aisles Away Not Miles Away"
- Product category exclusivity
- Proximity to point-of-purchase
- Measurable sales impact/retail sales lift
- Ability to place national, regional and local ads
- Niche and hard to reach audience targeting
- Quantifiable traffic exposure
- High engagement
- Flexibility in media format, location and time
- Cost effective – CPMs comparably low
*Point of Purchase Advertising International Web site Popai.com, retrieved May 28, 2007
†2005 Arbitron Retail Media Study
‡ 2007 Arbitron Cinema Advertising Study: Making Brands Shine in the Dark
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Some Brands That Have Advertised On Our Networks:
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