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What Kind Of Image Are You Projecting?
Theatres are designed around creating an audio-visual experience. It’s what movie goers come in for.
But what about the audio-visual experience of your theatre when your audience is not watching a movie? When they’re waiting in the lobby, buying popcorn, using the restroom, or staking out their favorite seats? That is part of your brand, too—and part of your customer experience. Whether you realize it or not, the audience is listening…and they are captive. According to a study by Arbitron, 63% of moviegoers—74% of teen moviegoers—don't mind being exposed to advertising before the start of a movie, and consider it part of the theatregoing experience.*
Music produces powerful emotions in people. It can drive consumer behavior and it can change moods.† Just like the movies.
Options, Options, Options
Whether you’re looking for customer-friendly tunes to play throughout the day, your own or third-party point-of-sale announcements to drive sales, or you want to bring the latest music to the pre-preview in-seat audience, we can bring it to you faster and easier than you’d think.
DMI Music & Media Networks can alter or even define how people feel in your theatre. Couple that with targeted advertisements, announcements, and great music, and you have powerful tools at your disposal to enhance the overall experience your theatre provides.
It’s an asset for your customers and, with record label or other sponsorships, it puts revenue back in your pocket, an asset to you.
*2007 Arbitron Cinema Advertising Study: Making Brands Shine in the Dark
†Brandsense.com
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